The original poster was issued as a means of allaying public fear and was held in reserve for use only in times of extreme crisis. Although thousands were produced, only a handful ever saw the light of day.
Even today 'Keep Calm and Carry On' is a phrase which which perfectly encapsulates the traditional British 'stiff upper lip!
These lovely Keep Calm cards are perfect for popping in the post to friends and family - or placing strategically in the home or office! A best seller.